The Manual of Design Fiction

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Available in Fall 2022. This Manual reveals an approach called Design Fiction that unlocks embedded knowledge by empowering decision makers across multi-disciplinary silos to get into the important and collaborative work of challenging assumptions, and identifying blind spots and creating resilience for an organization. It encourages teams to translate an idea or a notion or a hunch of a future strategy or “what if” scenario and quickly simulate it early in a low cost, low consequences sandbox.

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The Manual of Design Fiction provides clear guidelines for leaders and their team to use Design Fiction to:

  • Testing assumptions, expectations
  • Probing for blind spots
  • Detecting faint/early signals of incoming change
  • De-risking by thinking imaginatively about unintended consequences and contexts of uncertainty
  • Cultivating strategic alignment and cross-disciplinary collaboration
  • Fostering a culture of creativity within orgs
  • Training for the unexpected and unanticipated external or internal eventualities and thereby build business resilience.


“If you need a manual for committing some design fiction, you cannot do better than this book. In theory there might be a book that’s better, but in fact, as yet there isn’t.”
— Bruce Sterling

“Ever wondered why your product or service was not taken up as expected? Possibly because you didn’t spend enough time exploring - really exploring - the world into which you were launching. By prototyping products and providing fictional narrations of their use, we can provoke imaginings of how that thing would actually exist in the world. Something tangible that serves as a forcing mechanism or prompt for ongoing dialogue and exploration. By focusing on the people and the practices that will exist around them, mundane and magical moments can be discussed and evaluated.”
— Elizabeth Churchill, Director of User Experience at Google, the Executive Vice President of the Association of Computing Machinery (ACM)

“The more we are able to hear each other and think together, the better our future will be. Design Fiction gives us a shared framework, lexicon and tools. Perhaps most crucially, it invites joyful exploration as we tease out the shape and contours of our future. This manual is the strongest practical path I’ve seen to develop and fortify limber leadership and highly curious teams. This book alone bodes well for our collective future!”
— Lisa Gansky, serial entrepreneur, dedicated decarbonizer, mentor and author The Mesh: Why the Future of Business Is Sharing


by Julian Bleecker, Nick Foster, 
Fabien Girardin and Nicolas Nova
In collaboration with Chris Frey, Patrick Pittman and Israel Viadest
Publisher: Near Future Laboratory (2022)
Language: English
ISBN 978-0-9905633-1-0