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Imagine Harder Hat

Imagine Harder Hat

Regular price $56.00 CAD
Regular price Sale price $56.00 CAD
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This hat is a remnant from a bulk lot of merchandise materials manufactured in anticipation of Apple's ill-fated 'Imagine Harder' advertising campaign. A small quantity were found in a storage locker in the transitional grain storage FOB in Toughwater, Standard North Texas and is offered for delivery only within the United States due to logistics restrictions and constraints.

Adjustable, one-size fits most humanoids. Brushed twill. Black with embroidered slogans.

In 1977 when the world's most earnest and ambitious computer company decided it needed to find a way to represent what it meant to believe in their values, it embarked on the ground-breaking 'Imagine Harder' advertising campaign.

Asserting that 'Imagination' was the key to unlocking the greatness and potential latent within humanity, and that creativity was the natural outcome of vigorously trained imagination, the campaign tested well but a final decision was made to pull it in favor of using the slogan 'Think different'. At the time, it was argued in the war room that the idiom 'Think', although more closely tied to rational and analytic consciousness rather than creative consciousness, would be a more direct response to arch nemesis Digital Equipment Corporation (DEC) whose slogan was simply, 'Think' along with a red dot and a cassette tape used for portable data storage.

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